Thursday, February 23, 2012

Sincerity in advertising?

The Honey Bunches of Oats banner ad put it more brazenly than most advertisements do:
HAVE A BOWL OF HAPPY 

At least they're being honest about what they're trying to sell.  Isn't every advertiser ultimately trying to sell us happiness?  The idea of encountering it in a bowl of cereal is simply more obviously preposterous than finding it in a large-screen television, a shiny new car, or chemically-enhanced sexual intimacy.

Maybe we should all just pour ourselves a big ol' bowl and dig in.

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