* on average

Manipulative marketing drives me batty.

The Pringles package in my kitchen boldly proclaims:

100 crisps in every can*
*on average

Now I'm wondering why they'd bother putting the word "every" in that slogan, aside from how catchy it sounds. I'm also curious how that approach would've worked for a political slogan:

A chicken in every pot*
*on average

How's that for instilling confidence among the citizenry? Of course, the actual slogan didn't work out too well, either.